Opening Business Opportunities Through Internet

The problem often faced by entrepreneurs of MSMEs (Micro Small and Medium Enterprises) is the difficulty to introduce and market products to a wider market. After all promotions and marketing products requires a resource and the cost is quite high. Although the products produced by small business has a quality that is not inferior to other products, but without the support of good promotion and marketing to be not salable in the market is not even known by the prospective buyer. Good product and supported with good promotion and marketing will be able to compete in the market, though business in remote locations and remote buyers will look for that product. Internet is one of marketing and promotional media that could be considered cheap.

To expand market penetration for small business products required a massive and sustained campaign. This is certainly a burden, given the venture capital and limited facilities. Media Internet actually can be an alternative promotional marketing products for small businesses a cheap and quite effective. Currently, Internet penetration has entered into Indonesian society from the bottom layer to top layer. From year to year, Internet penetration is predicted to be increasing so that the media has a big enough opportunity to serve as event promotion and marketing. Internet-based business opportunities are becoming increasingly open. These opportunities can be exploited by the Micro Small and Medium Enterprises to expand the marketing of their products.

There are several things that can be exploited by SMEs in making use of online media including:

* Online Publications

Online publication with web media, featuring business profiles, product catalogs, customer testimonials and results others. That the point is to introduce products and businesses through the Internet. This publication can be accepted at any time and the data can be updated at any time.

     * Online Store

Represents a more complete Recommended daripasa mere publication. With this model the owner of the goods (Entrepreneur SMEs) and buyers do transactions over the web that has been built with support Online Shoping. Buyers can check your shopping cart items already purchased and how much should be paid. Buyers then pay after confirmation the goods will be delivered to the buyer.

Starting Online Business

Building an online business for SMEs could be made simple. Business is built using a Content Management System (CMS), after the web design made at the beginning, the owners lived prepare and update content regularly. Website built using Open Source CMS, which is provided free to all people. With this Open Source CMS business owners do not have to pay a web developer for web business. Simply download, install, fill with content, publishing on the internet. There are several open source that can be used include:

     * WordPress

     * Joomla!

     * Drupal

Online Business Getting Started

There are some preparations that need to be done to begin publishing the SME business on the Internet, among others:

     * Prepare a Domain Name

Domain Name cultivated a unique and relevant to the business that occupied. Suppose your business is about the craft of bamboo. Cultivated domain name associated with it, certainly not yet chosen a name in a register by others. The investment costs for the purchase. com domain is approximately Rp. 105.000/tahun

     * Determining the Place of Hosting

Hosting is a place where our web data will be issued and published. Find a place hosting realible and trustworthy. Hosting rental price depends on the leased capacity and bandwidth provided.
For the hosting capacity of 400 MB and 20GB bandwidth roughly 300,000 a year.

     * Determine engine online business Web

Web Engine can be selected from the three open source CMS or other open source. If you include people who lay on the Web, open source cms is quite easy to learn and develop, but if you do not want to be bothered can hire people to do the development for which cost is not as if developing your own website.

If you are developing your own at a cost of less than USD 500.000 / year you are able to promote even transact business online. The key is that you always update the data periodically. Good luck. (getaction)